ask-logo.png
methproject-logo.png

About Us

Meth in Wyoming

WYOMING METH PROJECT FACT SHEET
Key facts related to the Wyoming Meth
Project and its program's impacts.
Law enforcement officials, drug counselors, and state legislators agree—there has never been a drug as powerful, addictive, and quick to destroy lives and communities as methamphetamine. Meth is the top drug of choice and the #1 drug problem in Wyoming. The financial and social consequences of Meth abuse are devastating. Meth is increasingly gaining popularity among Wyoming's most vulnerable—teens and young adults.
  • Wyoming ranks #1 in the U.S. for Meth use by those 12 and older1
  • Wyoming ranks #2 in the U.S. for Meth use by teens ages 12 to 172
  • In 2007, 94% of Wyoming District Court drug offenders were convicted of Meth related crimes, up from 68% in 20053

WHAT IS THE WYOMING METH PROJECT?

The Wyoming Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Founded by the Thomas and Stacey Siebel Foundation, the Wyoming Meth Project is a private-sector response to a critical public health issue. The Meth Project has been cited by the White House as one of the most effective prevention programs and a model for the nation.

Central to the integrated, research-based campaign is MethProject.org, a definitive source for information about Meth for teens. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that communicate the risks of Meth use.

The Meth Project has been credited with significant declines in Meth use, and was named the 3rd most effective philanthropy in the world by Barron's. Since the Project's launch, teen Meth use has declined 65% in Arizona4, 63% in Montana5, and 56% in Idaho6. Currently, six state affiliates in Colorado, Georgia, Hawaii, Idaho, Montana, and Wyoming implement the Meth Project prevention programs.

In Wyoming, where the program launched in 2008, young people's attitudes toward Meth are changing. Wyoming teens and young adults have come to view Meth as more dangerous and recognize the Wyoming Meth Project as a key source of information about the drug.

APPROACH

Every day, people are faced with the decision to try Meth. Many perceive benefits in using the drug, but little to no risk. This is the root of the problem. The goal of the Wyoming Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.

RESEARCH-BASED MESSAGING CAMPAIGN

about_us_mission_img1.jpg The Wyoming Meth Project conducts extensive statewide surveys and focus group research to more thoroughly understand attitudes and behaviors related to methamphetamine in Wyoming. This research provides the foundation for Wyoming Meth Project's messaging and communication programs.

The Meth Project's campaigns are informed by six years of extensive quantitative and qualitative research with prevention experts and more than 50,000 teens and young adults through 60 national and statewide surveys, and 112 focus groups and have been developed in consultation with top experts in research, prevention, treatment, advertising, and digital media.

The Wyoming Meth Project's integrated campaign is designed to reduce Meth use by educating teens, early and often, about the risks of the drug. The centerpiece of its research-based campaign is MethProject.org, a definitive source for information about Meth for teens. Through an immersive multimedia experience, MethProject.org addresses teens' most frequently asked questions about the physical, mental, and social impacts of Meth. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that graphically communicate the risks of Meth use.

The Meth Project's campaigns have been cited for their uncompromising approach and demonstrated impact, having won 50 awards, including 11 Gold ADDY Awards, 19 Silver ADDY Awards, 2 Gold Effie Awards, and the Cannes Lions Award at the Cannes International Advertising Festival.

PUBLIC POLICY AND COMMUNITY ACTION

about_us_mission_img1.jpg The Wyoming Meth Project activities increase awareness of the critical nature of the Meth problem, influencing and escalating public dialogue to find solutions. Coordinating closely with local, state, and federal agencies, the Wyoming Meth Project organizes a broad range of community outreach programs that mobilize communities across Wyoming to assist in Meth awareness and prevention activities.

1 SAMHSA. National Survey on Drug Use and Health. 2006.
2 SAMHSA. National Survey on Drug Use and Health. 2006.
3 U.S. Attorney's Office. District of Wyoming FY07 Annual Report. 2007.
4 Arizona Criminal Justice Commission, Arizona Youth Survey. 2012.
5 Montana Office of Public Instruction, 2011 Montana Youth Risk Behavior Survey. June 2012.
6 Centers for Disease Control. 2011 Youth Risk Behavior Survey. 2012.

follow us on